Dec 10
12
How To Use Facebook To Increase Your Sales
Web advertising is big. Not only big in that promoting and promoting is all pervasive on the Net, but it can also produce big returns if you know how to use it. However, because the Net is still a new medium and because it is the most flexible advertising medium ever invented, new ways of promoting on the Net are being invented every month or two.
One of these new techniques of Internet marketing is called Facebook. In fact, it is a very subtle marketing machine, because most of the individuals who use Facebook are aware only of the benefits of using Facebook and think that the advertising is incidental or even helpful.
This is a tribute to the organizers of Facebook and the flexibility of the Net. They have managed to emulate a quality newspaper, where the reader is not bothered by the adverts, because they are unobtrusive and the information delivered is well-worth the money.
For those unacquainted with Facebook, it does not deliver global news, rather it allows users, friends and family to stay in touch and spread their micro-news. Facebook is what is called a social networking web site and has a global membership surpassing most countries and even a continent. Any advertiser would be crazy to ignore the marketing opportunities that Facebook presents
Facebook allows a couple of kinds of marketing. You can put an item up for sale and visitors to your website can pick to look in your ‘shop’ if they desperately want to spend money, but needless to say this approach does not yield results. The other form of advertising is pay-per-click or PPC. This is comparable to Google’s Adsense, but it just takes place on the Facebook web site.
However, the Facebook PPC advertising set up can be a great deal better targeted than Google’s Adsense. This is because Facebook has so many more personal details about the users who sign up for a free web page. For example, an advertiser can choose whose web pages his adverts go on. In fact, the advertiser has no end of flexibility.
An advertiser can choose: male or female; adult or child; gay or straight; from any continent or any country; any degree of education; any earnings bracket; marital status; home owner or not and so on and so on. This equals that I could target an ad on central heating to just those Facebook members who, for example are: married with children; more than forty; home owners; earning a salary of more than $50,000 and are living in the USA or not.
That would be precisely the group of people who would require a functioning central heating system and could afford to pay for it. And you pay only for the click throughs that are made on your ads. If they are ignored, then there is no charge.
There are also several other tools that can help you advertise your web site on Facebook such as the in-built links to other social networking sites like Stumble Upon, Digg and lots more.
Owen Jones, the writer of this piece, writes on a variety of subjects, but is now involved with sales force automation software. If you would to know more, please visit our website at Sales Force Tools
