Dec 10
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The Money-Making Business Online
It is an open secret that Google has successfully used the Internet to mint money. Whether an Internet user is spending money on anything or not, Google gets paid mainly thanks to paid advertisements along with the Pay-per-Click advertisements. Google has smartly made use of the fact that Internet is backbone of shopping and surfing for countless individuals around the world and it gets paid whenever an Internet user does either of these activities.
Some people might find it difficult to get hold of the facts presented here. For them, facts are presented in easier terms here.
A number of links appear on the screen when an Internet user searches anything on Google or another search engine. The natural search results include ten ‘organic’ results which according to Google, are connected with the subject of the search.
Now, some paid links also feature along with the search results that appear on the top and right side of the search results.
These links are generally known as ‘Pay-per-Click’ links, owners of which are required to pay a certain sum to Google every time their links are clicked by Internet users. The payment depends on popularity of the search term and goes up for popular terms.
It is amazing to know that Google earns at every instant when a click is made, even by accident or anything is bought by an Internet user through Google. In 2009, Google made an astounding $23 billion in this way! In simple terms, whenever Google directs traffic to a site, it gets paid handsomely.
Getting popular on Google is no mean achievement. It is akin to (or even more popular in certain terms than) getting a 30-second advertisement at the Super Bowl! Controlling the traffic has turned even more profitable for Google than minting gold.
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